Open simply with, “This is my company and this is what we do.” You want to get investors thinking about the potential for your company and the size of the market.Įxplain your investors the pain that you’re alleviating. The investor can read the slide-cut to the chase and summarize what you do (for example, we sell software, we protect the environment). Include your business’s name, your name and title, and contact information. Remember the “10/20/30 rule of PowerPoint”-10 slides, 20 minutes and no font smaller than 30 point. This table, from Guy Kawasaki’s The Art of the Start, summarizes the key information that should be included in the initial pitch deck. “For an entrepreneur, life’s a pitch!”-Guy Kawasaki The content of the pitch deck, along with your presentation, can help the investor to determine whether or not to continue evaluating your business opportunity. The pitch deck (also known as a slide deck or pitch slide deck ) is the first communication tool to help you raise money with a potential investor.
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